Business Strategy Software

Microblogging as a business strategy may seem unnatural to use in the same sentence, but Curtis Kimball, a small business owner in San Francisco, would disagree with you. Kimball owns and operates a mobile crème brûlée cart in the city.

Not famous enough already, New York Times then interviewed Kimball about his business and he admitted that he wished he could say he had the brilliant strategy to attribute to his success, but really Twitter has been central to Kimball's achievements.

Microblogging has become a key advertising strategy for small businesses with a small or non existent advertising budget.

When you use Twitter you get a myriad of services - advertising, endorsements and referrals with a potential audience of millions of users, all for free.

Twitter has allowed Kimball to let customers know where he'll be each day with his crème brûlée cart. Twitter is also becoming a substitute for small businesses who don't have a website. With Twitter, there is no application to learn or software to install. You don't need software support or a graphic designer, you just sign up for an account and go. That's one of the truly brilliant and attractive characteristics about Twitter, it's designed to be simple.

Twitter is a great way to let customers find you, but also to find suppliers. Using the search tool on the Twitter site can help you locate other users by location or keyword search.

For some businesses Twitter is just an extra but for many it's a primary means of letting their business reach out to others. If you're curious exactly how Twitter works, check out Kimball's tweets and see just how he updates his followers.

Article Source: Kelvin Parker

Labels: business strategy, microblogging, shoe string budget, Twitter